Von Content bis Closing.
The growth partner for SAP service providers.
We help your team to systematically acquire new leads and projects
— with effective inbound, outbound, and CRM systems.
The growth partner for SAP service providers.
We help your team to systematically acquire new leads and projects
— with effective inbound, outbound, and CRM systems.
Common problems in your teams
Why SAP partners struggle with pipeline growth
„Before plyne, we had no repeatable way to win new SAP projects.“
– long-time customer at plyne
Agencies don’t speak SAP — and waste time learning your business.
Agencies don’t speak SAP — and waste time learning your business.
Agencies don’t speak SAP — and waste time learning your business.
Content never reaches SAP buyers — or isn’t produced at all.
Content never reaches SAP buyers — or isn’t produced at all.
Content never reaches SAP buyers — or isn’t produced at all.
Outbound is done randomly — no system, no results.
Outbound is done randomly — no system, no results.
Outbound is done randomly — no system, no results.
CRM is a data graveyard — no structure, no automation, no insights.
CRM is a data graveyard — no structure, no automation, no insights.
CRM is a data graveyard — no structure, no automation, no insights.
The plyne system
Your path to a scalable pipeline system
Your path to a scalable pipeline system
plyne is your specialized growth unit – developed specifically for SAP service providers. We combine strategy, content, technology and implementation in a coordinated system.
plyne is your specialized growth unit – developed specifically for SAP service providers. We combine strategy, content, technology and implementation in a coordinated system.
1. Content & Thought Leadership
Turn your SAP expertise into content that generates demo requests from real decision makers.
1. Content & Thought Leadership
Turn your SAP expertise into content that generates demo requests from real decision makers.
1. Content & Thought Leadership
Turn your SAP expertise into content that generates demo requests from real decision makers.
2. SEO & GEO Visibility
Make sure SAP buyers find you first on Google when they search for solutions like yours.
2. SEO & GEO Visibility
Make sure SAP buyers find you first on Google when they search for solutions like yours.
2. SEO & GEO Visibility
Make sure SAP buyers find you first on Google when they search for solutions like yours.
3. Paid Media
Win new SAP projects faster with targeted LinkedIn & Google campaigns that actually convert.
3. Paid Media
Win new SAP projects faster with targeted LinkedIn & Google campaigns that actually convert.
3. Paid Media
Win new SAP projects faster with targeted LinkedIn & Google campaigns that actually convert.
4. Account-based-Marketing & Outbound
Book meetings with the right SAP decision makers through personalized outreach at scale.
4. Account-based-Marketing & Outbound
Book meetings with the right SAP decision makers through personalized outreach at scale.
4. Account-based-Marketing & Outbound
Book meetings with the right SAP decision makers through personalized outreach at scale.
5. CRM & Funnel-Automation
Never lose a deal again — every lead tracked, every opportunity followed up automatically.
5. CRM & Funnel-Automation
Never lose a deal again — every lead tracked, every opportunity followed up automatically.
5. CRM & Funnel-Automation
Never lose a deal again — every lead tracked, every opportunity followed up automatically.
6. Brand & Design
Position your company as the clear choice among SAP partners — with a brand that stands out.
6. Brand & Design
Position your company as the clear choice among SAP partners — with a brand that stands out.
6. Brand & Design
Position your company as the clear choice among SAP partners — with a brand that stands out.
Our packages
Value-based packages for your growth
01.
MarTech & Enablement
We set up your CRM, analytics and reporting so you finally see where revenue comes from and your sales team works 30% faster.
from € 1.500/month
01.
MarTech & Enablement
We set up your CRM, analytics and reporting so you finally see where revenue comes from and your sales team works 30% faster.
from € 1.500/month
01.
MarTech & Enablement
We set up your CRM, analytics and reporting so you finally see where revenue comes from and your sales team works 30% faster.
from € 1.500/month
02.
Inbound Pipeline‑Growth
We bring more potential SAP customers to your website and turn them into demo requests through SEO, content and guides.
€ 4.000/month
02.
Inbound Pipeline‑Growth
We bring more potential SAP customers to your website and turn them into demo requests through SEO, content and guides.
€ 4.000/month
02.
Inbound Pipeline‑Growth
We bring more potential SAP customers to your website and turn them into demo requests through SEO, content and guides.
€ 4.000/month
03.
Outbound Pipeline‑Growth
We generate new meetings for your sales team with decision makers via LinkedIn, email and targeted ads.
€ 4.000/month
03.
Outbound Pipeline‑Growth
We generate new meetings for your sales team with decision makers via LinkedIn, email and targeted ads.
€ 4.000/month
03.
Outbound Pipeline‑Growth
We generate new meetings for your sales team with decision makers via LinkedIn, email and targeted ads.
€ 4.000/month
04.
Pipeline Operations
We set up your sales processes and dashboards so you can finally forecast your pipeline with confidence.
€ 2.000/month
04.
Pipeline Operations
We set up your sales processes and dashboards so you can finally forecast your pipeline with confidence.
€ 2.000/month
04.
Pipeline Operations
We set up your sales processes and dashboards so you can finally forecast your pipeline with confidence.
€ 2.000/month
All-In
Pipeline Marketing as a Service
You get a full growth team — from CRM to content to ads — working as your extended marketing department.
€ 10.000/month
All-In
Pipeline Marketing as a Service
You get a full growth team — from CRM to content to ads — working as your extended marketing department.
€ 10.000/month
All-In
Pipeline Marketing as a Service
You get a full growth team — from CRM to content to ads — working as your extended marketing department.
€ 10.000/month
Show package comparison
Show package comparison
Case study
From zero to 12 new SAP opportunities in just 6 weeks
Constanze Haas
Head of Marketing @ all4cloud
"The collaboration shows how important continuous optimization over several years in marketing is and how one can gradually establish themselves in the market and reap the rewards of hard work."
Success in numbers
189,6 %
Increase in all conversions
19,8 %
Less ad spend on LinkedIn
30 %
Increase in direct inquiries
Initial situation
Strong SAP services, but no digital presence that made the potential visible. The existing strategy reached its limits in the competitive market.
Goal: create relevant touchpoints along the customer journey and influence decision processes in different funnel stages.
Collaboration & Services
Always-On performance campaigns (LinkedIn, Google, Bing) ensuring continuous visibility
Conversion rate optimization, plus SEO and GEO activities
AI-powered account-based marketing strategy incl. lead nurturing & event promotion for personalized outreach
Relaunch and technical modernization of the website with clear conversion goals and improved user experience
Noticeable effects
+30% more website visitors since campaign start
CTR increased by +990% in search ads
-82% lower cost per conversion → improved ROI
LinkedIn CTR improved by 2.7% with reduced ad spend (-19.8%)
Further positive effects
Website relaunch: consistent with new corporate design & brand identity
User guidance significantly improved, interaction rate +27.6%
All conversions increased by +189.6%
+30% more direct inquiries since July 22, 2024
Initial situation
Strong SAP services, but no digital presence that made the potential visible. The existing strategy reached its limits in the competitive market.
Goal: create relevant touchpoints along the customer journey and influence decision processes in different funnel stages.
Collaboration & Services
Always-On performance campaigns (LinkedIn, Google, Bing) ensuring continuous visibility
Conversion rate optimization, plus SEO and GEO activities
AI-powered account-based marketing strategy incl. lead nurturing & event promotion for personalized outreach
Relaunch and technical modernization of the website with clear conversion goals and improved user experience
Noticeable effects
+30% more website visitors since campaign start
CTR increased by +990% in search ads
-82% lower cost per conversion → improved ROI
LinkedIn CTR improved by 2.7% with reduced ad spend (-19.8%)
Further positive effects
Website relaunch: consistent with new corporate design & brand identity
User guidance significantly improved, interaction rate +27.6%
All conversions increased by +189.6%
+30% more direct inquiries since July 22, 2024
Initial situation
Strong SAP services, but no digital presence that made the potential visible. The existing strategy reached its limits in the competitive market.
Goal: create relevant touchpoints along the customer journey and influence decision processes in different funnel stages.
Collaboration & Services
Always-On performance campaigns (LinkedIn, Google, Bing) ensuring continuous visibility
Conversion rate optimization, plus SEO and GEO activities
AI-powered account-based marketing strategy incl. lead nurturing & event promotion for personalized outreach
Relaunch and technical modernization of the website with clear conversion goals and improved user experience
Noticeable effects
+30% more website visitors since campaign start
CTR increased by +990% in search ads
-82% lower cost per conversion → improved ROI
LinkedIn CTR improved by 2.7% with reduced ad spend (-19.8%)
Further positive effects
Website relaunch: consistent with new corporate design & brand identity
User guidance significantly improved, interaction rate +27.6%
All conversions increased by +189.6%
+30% more direct inquiries since July 22, 2024
Initial situation
Strong SAP services, but no digital presence that made the potential visible. The existing strategy reached its limits in the competitive market.
Goal: create relevant touchpoints along the customer journey and influence decision processes in different funnel stages.
Collaboration & Services
Always-On performance campaigns (LinkedIn, Google, Bing) ensuring continuous visibility
Conversion rate optimization, plus SEO and GEO activities
AI-powered account-based marketing strategy incl. lead nurturing & event promotion for personalized outreach
Relaunch and technical modernization of the website with clear conversion goals and improved user experience
Noticeable effects
+30% more website visitors since campaign start
CTR increased by +990% in search ads
-82% lower cost per conversion → improved ROI
LinkedIn CTR improved by 2.7% with reduced ad spend (-19.8%)
Further positive effects
Website relaunch: consistent with new corporate design & brand identity
User guidance significantly improved, interaction rate +27.6%
All conversions increased by +189.6%
+30% more direct inquiries since July 22, 2024
Initial situation
Strong SAP services, but no digital presence that made the potential visible. The existing strategy reached its limits in the competitive market.
Goal: create relevant touchpoints along the customer journey and influence decision processes in different funnel stages.
Collaboration & Services
Always-On performance campaigns (LinkedIn, Google, Bing) ensuring continuous visibility
Conversion rate optimization, plus SEO and GEO activities
AI-powered account-based marketing strategy incl. lead nurturing & event promotion for personalized outreach
Relaunch and technical modernization of the website with clear conversion goals and improved user experience
Noticeable effects
+30% more website visitors since campaign start
CTR increased by +990% in search ads
-82% lower cost per conversion → improved ROI
LinkedIn CTR improved by 2.7% with reduced ad spend (-19.8%)
Further positive effects
Website relaunch: consistent with new corporate design & brand identity
User guidance significantly improved, interaction rate +27.6%
All conversions increased by +189.6%
+30% more direct inquiries since July 22, 2024
Initial situation
Strong SAP services, but no digital presence that made the potential visible. The existing strategy reached its limits in the competitive market.
Goal: create relevant touchpoints along the customer journey and influence decision processes in different funnel stages.
Collaboration & Services
Always-On performance campaigns (LinkedIn, Google, Bing) ensuring continuous visibility
Conversion rate optimization, plus SEO and GEO activities
AI-powered account-based marketing strategy incl. lead nurturing & event promotion for personalized outreach
Relaunch and technical modernization of the website with clear conversion goals and improved user experience
Noticeable effects
+30% more website visitors since campaign start
CTR increased by +990% in search ads
-82% lower cost per conversion → improved ROI
LinkedIn CTR improved by 2.7% with reduced ad spend (-19.8%)
Further positive effects
Website relaunch: consistent with new corporate design & brand identity
User guidance significantly improved, interaction rate +27.6%
All conversions increased by +189.6%
+30% more direct inquiries since July 22, 2024
Initial situation
Strong SAP services, but no digital presence that made the potential visible. The existing strategy reached its limits in the competitive market.
Goal: create relevant touchpoints along the customer journey and influence decision processes in different funnel stages.
Collaboration & Services
Always-On performance campaigns (LinkedIn, Google, Bing) ensuring continuous visibility
Conversion rate optimization, plus SEO and GEO activities
AI-powered account-based marketing strategy incl. lead nurturing & event promotion for personalized outreach
Relaunch and technical modernization of the website with clear conversion goals and improved user experience
Noticeable effects
+30% more website visitors since campaign start
CTR increased by +990% in search ads
-82% lower cost per conversion → improved ROI
LinkedIn CTR improved by 2.7% with reduced ad spend (-19.8%)
Further positive effects
Website relaunch: consistent with new corporate design & brand identity
User guidance significantly improved, interaction rate +27.6%
All conversions increased by +189.6%
+30% more direct inquiries since July 22, 2024
Initial situation
Strong SAP services, but no digital presence that made the potential visible. The existing strategy reached its limits in the competitive market.
Goal: create relevant touchpoints along the customer journey and influence decision processes in different funnel stages.
Collaboration & Services
Always-On performance campaigns (LinkedIn, Google, Bing) ensuring continuous visibility
Conversion rate optimization, plus SEO and GEO activities
AI-powered account-based marketing strategy incl. lead nurturing & event promotion for personalized outreach
Relaunch and technical modernization of the website with clear conversion goals and improved user experience
Noticeable effects
+30% more website visitors since campaign start
CTR increased by +990% in search ads
-82% lower cost per conversion → improved ROI
LinkedIn CTR improved by 2.7% with reduced ad spend (-19.8%)
Further positive effects
Website relaunch: consistent with new corporate design & brand identity
User guidance significantly improved, interaction rate +27.6%
All conversions increased by +189.6%
+30% more direct inquiries since July 22, 2024
Our collaboration
A clear, proven process to grow your pipeline
Kick-off & goal definition
We define your SAP target buyers, refine positioning, and set growth goals.
Setup & Baseline
We set up your CRM, dashboards, and campaigns so everything is ready to capture leads.
Go-Live
Your first campaigns go live — outbound, ads, and SEO — and leads start coming in.
Review & Scaling
We review results together every month, optimize campaigns, and scale what works.
Kick-off & goal definition
We define your SAP target buyers, refine positioning, and set growth goals.
Setup & Baseline
We set up your CRM, dashboards, and campaigns so everything is ready to capture leads.
Go-Live
Your first campaigns go live — outbound, ads, and SEO — and leads start coming in.
Review & Scaling
We review results together every month, optimize campaigns, and scale what works.
Kick-off & goal definition
We define your SAP target buyers, refine positioning, and set growth goals.
Setup & Baseline
We set up your CRM, dashboards, and campaigns so everything is ready to capture leads.
Go-Live
Your first campaigns go live — outbound, ads, and SEO — and leads start coming in.
Review & Scaling
We review results together every month, optimize campaigns, and scale what works.
Our team
We’ve scaled pipelines for 10+ SAP partners — our team speaks your language.
We speak your customers’ language: from S/4HANA to RISE to BTP.
Your experts
Paul Stro
Helps SAP service providers build scalable go-to-market strategies.
Paul Stro
Helps SAP service providers build scalable go-to-market strategies.
Paul Stro
Helps SAP service providers build scalable go-to-market strategies.
Marco Riebeling
Designs outbound campaigns that generate meetings.
Marco Riebeling
Designs outbound campaigns that generate meetings.
Marco Riebeling
Designs outbound campaigns that generate meetings.
Gustavo Anschau
Manages paid campaigns tailored for SAP target groups.
Gustavo Anschau
Manages paid campaigns tailored for SAP target groups.
Gustavo Anschau
Manages paid campaigns tailored for SAP target groups.
Hannah Gölz
Creates content strategies that turn SAP expertise into demo requests.
Hannah Gölz
Creates content strategies that turn SAP expertise into demo requests.
Hannah Gölz
Creates content strategies that turn SAP expertise into demo requests.
Max König
Positions SAP partners clearly in a crowded, lookalike market.
Max König
Positions SAP partners clearly in a crowded, lookalike market.
Max König
Positions SAP partners clearly in a crowded, lookalike market.
10+ SAP service providers supported
10+ SAP service providers supported
100+ campaigns launched for IT & Consulting
100+ campaigns launched for IT & Consulting
Specialists in SAP partner go-to-market
Specialists in SAP partner go-to-market
Deep expertise in CRM, Ads & Content for B2B
Deep expertise in CRM, Ads & Content for B2B
Let's talk!
Let's talk!
Our partners
Let's talk about your pipeline
Book your strategy session — see how we build your pipeline.
In 30 minutes we’ll show you how other SAP providers scaled their pipeline — and outline where we see the biggest growth levers for you.